Bienvenidos!

We at De La Calle are focused on the urban youth market, in specific; the enthusiasts of extreme sports, sk8, urban culture and its music.  While we represent and are extremely proud of our roots, we are in fact colorblind, all inclusive, pluralists if you will.  

De La Calle represents all individuals who started the game with two strikes right out of the gate but have managed nonetheless not only to survive but to thrive.  We honor “all veteranos from the street" who have fallen six times but have gotten up seven. 

Our brand was created to highlight and celebrate the lives of those considered at one time or another; the black sheep of-this-or-that who were written off -prematurely- as casualties of warfare / drugs / alcohol / broken hearts and what-have-you but who never gave up and in the process ended up breaking down all types and manners of stereotypes, ultimately persevering to rise above it all.  

Our customer base extends beyond race, nationalities, social and/or political movements for we are indeed the sum of them all.  Our denizens transcend barriers, fences, walls, shores and frontiers since all of our lives we have been overcoming the obstacles that life and circumstance have been throwing our way.  That is why, to be considered De La Calle is to be considered not only a fighter but more importantly, a survivor.

We strive to offer a product of the highest quality, with innovative and trendsetting designs all with the distinctive seal of De La Calle, synonymous with originality. 

And to become the premier urban brand representative of our Latino family as well as to act as the common denominator and as the bridge where the citizens from all of our nations will be able to unite as one.